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Simplicity acquires Davis Life & Annuity

Simplicity Group Holdings Inc. has acquired Davis Life & Annuity, a Des Moines, Iowa-based wholesale life and annuity brokerage firm.

Davis Life & Annuity leaders Jon and Trent Davis joined Simplicity as principals. The acquired company will begin its brand transition to Simplicity Des Moines, effective Jan. 9.

Simplicity is a financial marketing organization that offers annuity, life insurance, and retirement solutions to independent insurance professionals, financial advisers and their clients through its operating subsidiaries.