trending Market Intelligence /marketintelligence/en/news-insights/trending/wKw1II264TShOe9ExOOwfA2 content esgSubNav
In This List

Report: Viacom in talks to acquire ad-supported streaming service

Blog

Global smart TV forecast return to growth in 2022, sustained through 2026

Case Study

Broad Environmental Data Guides an Insurer’s Journey to Net Zero

Blog

Broadcast deal market recap, Q2'22

Blog

Japan M&A By the Numbers: Q1 2022


Report: Viacom in talks to acquire ad-supported streaming service

Viacom Inc. is looking to acquire an ad-supported streaming platform and has held discussions with Tubi Inc. and Pluto Inc.'s Pluto TV, The Information reported Jan. 11, citing sources.

The media company recently approached free streaming service Tubi TV, which is partly owned by Metro-Goldwyn-Mayer Studios Inc. and Lions Gate Entertainment Corp. An acquisition of Tubi TV could cost Viacom around $300 million, one of the sources said.

Viacom also approached free streaming platform Pluto TV, which is backed by Sky PLC and others, in 2018 for a possible acquisition, according to the report.

Sources noted that it is unclear whether these discussions will lead to a deal.