South Korean consumer electronics company LG Electronics Inc.'s head of mobile business Hwang Jeong-hwan said it will focus on audio, batteries, cameras and displays to strengthen its loss-making smartphone division, Yonhap News Agency reported Feb. 27.
The division incurred net losses for consecutive 11 quarters, according to the report.
Hwang reportedly said, "We have been focusing on innovations and following rivals' features, but the results weren't satisfactory. We ended up with a cost structure that we cannot sustain."
The company will renovate every aspect to improve the fundamentals of its mobile business as it aims to regain its market credibility by fulfilling customer demands, the report added, citing Hwang.
