trending Market Intelligence /marketintelligence/en/news-insights/trending/w4op2vsddn4yb1rwrefdhw2 content esgSubNav
In This List

IQiyi opens on-demand theater in China

Blog

Infographic: The Big Picture 2024 – Supply Chains Outlook

Blog

FIMA EUROPE 2023: Exploring the Intersection of Data, Governance, and Future Trends in Finance

Blog

Infographic: The Big Picture 2024 – Energy Transition Outlook

Blog

Infographic: The Big Picture 2024 – Capital Markets Outlook


IQiyi opens on-demand theater in China

Baidu (China) Co. Ltd.-backed online video platform iQiyi Inc. said May 20 that it opened its first on-demand movie theater in China.

Yuke, in Zhongshan, Guangdong, combines the features of on-demand services, such as the ability to choose content and viewing time, with the audiovisual environment of traditional theaters.

IQiyi plans to open more Yuke movie theaters in first- and second-tier cities "to increase the strength and overall scale of China's film industry," Senior Vice President Yang Xianghua said.