Seven & i Holdings Co. Ltd. announced July 5 it has concluded a business alliance with Odakyu Electric Railway Co., Ltd. and Odakyu Shoji Co., Ltd.

In March, the Japanese convenience store chain unveiled plans to open more 7-Eleven locations along a revamped railroad run by Odakyu Electric Railway Co., Ltd. as part of an agreement between the two Japanese companies.

Under the agreement, Seven & i will dispatch highly-experienced human resources staff to Odakyu OX stores to share expertise in supermarket operations.

In addition, Seven & i Group's Seven Premium private brand products will be introduced in Odakyu OX stores.

Odakyu SHOP train station stores and Odakyu MART convenience stores will take up the 7-Eleven store format.