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Toyota partners with safety platform to improve customer response to recalls

Toyota Motor Corp. said Dec. 19 that it teamed up with peer-to-peer safety platform Carma Project to help speed consumer response to vehicle recalls.

Carma Project launched an incentive-based program that alerts people to recalls and encourages them to share the information with friends and family, according to a news release. The program will be used in partnership with the carmaker's U.S. unit, Toyota Motor North America, under which users can earn financial rewards by sharing recall information.

Toyota expects the program to help accelerate its ongoing recall of Toyota vehicles installed with Takata Corp. airbags, which have been linked to multiple deaths and injuries worldwide. It expects the program to help it connect with hard-to-reach vehicle owners who have not responded to the recall.

"We've built a similar solution in healthcare and have seen it work," Carma Project CEO Fabio Gratton said in a statement. "Companies struggle to identify participants for clinical trials, because they are hard to find and oftentimes ignore industry outreach. But a friend or family member has that trust, access, and influence to ensure that those people learn about these trials and ultimately receive those potentially life-saving medications. We're confident that this approach will work in the automotive world, especially when combined with our incentive model."

Carma Project was established in 2018 by Sonic Health LLC.