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Eros Now expands to Indonesia with Xiaomi deal

Eros International PLC's Eros Now platform is entering the Indonesian market through a distribution partnership with Xiaomi Corp.

As part of the deal, Indonesian Mi TV users will be able to access over 11,000 Bollywood and regional language films, entertainment shows, music videos and originals in the Eros Now platform by paying a monthly subscription of 26,000 rupiah or a yearly subscription of 260,000 rupiah.

Eros Now in July teamed up with Xiaomi's Mi TV to integrate the over-the-top player's catalog into PatchWall, an artificial intelligence-based TV system, making Eros Now content available on all of Xiaomi's Mi LED TVs sold in India.

As of Sept. 6, US$1 was equivalent to 14,945 rupiah.