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Report: Amazon may offer shopping services in Australia by end of 2018

Amazon.com Inc. may have a range of shopping services established in Australia by the end of 2018, Fairfax Media reported March 29, citing Brittain Ladd, a former executive for Amazon Global Logistics.

According to Ladd, who recently left Amazon, the e-commerce giant plans to "launch as many services and products as possible within Australia," including Amazon Prime, Amazon Go and Amazon Fresh.

In response, Amazon told Fairfax Media that Ladd did not speak for the company.

Meanwhile, Martin Barthel, global retail chief at Facebook Inc., advised Australia-based retailers to use a mobile-first strategy to compete with Amazon once it arrives in the country, according to a March 29 report by The Australian Financial Review.

The advice reflects the U.S.-based social networking giant's own transition from a desktop-based platform to a mobile-first format, with Barthel saying: "Mobile is becoming the new shopping window online and offline."