trending Market Intelligence /marketintelligence/en/news-insights/trending/vasoxohrxtiwhijqhbhiyw2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Gannett to buy digital marketing software company for $130M

RiskVirtual Meeting Notes: The Global Economy in Intensive Care?

GSMA Thrive: 5G New Infrastructure Is The Foundation Of Digital Transformation

Understanding the Shift in Trade Credit in the COVID-19 Pandemic: Part Two

Requests for Municipal and Corporate CUSIPs Surge in June

Gannett to buy digital marketing software company for $130M

Gannett Co. Inc. agreed to buy WordStream Inc., a provider of cloud-based software-as-a-service solutions, to help with digital marketing campaigns.

The transaction builds upon Gannett's existing data-driven digital marketing services, ReachLocal and SweetIQ.

The purchase price is $130 million in cash, net of cash acquired, plus up to a payable earn out of $20 million in 2019 and 2020 based on achieving certain revenue targets, the company said May 10.

WordStream is expected to contribute about $55 million in digital marketing services revenue and about $16 million of adjusted EBITDA in the first year. The deal will be accretive in the first full year of operations and funded from borrowings under the company's revolver. The acquisition is expected to close in the second quarter after the expiration or earlier termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and the satisfaction of other customary closing conditions.

Jefferies LLC acted as exclusive financial adviser and Skadden Arps Slate Meagher & Flom LLP acted as legal adviser to Gannett in connection with the transaction. Houlihan Lokey acted as exclusive financial adviser and Gesmer Updegrove acted as legal adviser to WordStream in connection with the transaction.