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Viacom invests in Trevor Noah's production, distribution company

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Viacom invests in Trevor Noah's production, distribution company

Viacom Inc. entered into a strategic partnership with Day Zero Productions, an international production and distribution company led by Trevor Noah, host of Comedy Central (US)'s "The Daily Show with Trevor Noah."

The multiyear deal will grant Viacom exclusive "first look" rights on all projects developed by Noah and Day Zero Productions in all media, including television, feature films, digital and short-form video content, the company said March 26. Viacom will also invest in Day Zero as part of the transaction.

Paramount Players, a film studio division of Viacom's Paramount Pictures, will adapt Noah's memoir, "Born a Crime: Stories from a South African Childhood," as part of the deal.

Financial terms of the agreement were not disclosed.