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Report: Big3 signs up content partners in $10B bid for 21 Disney RSNs

U.S. basketball league Big3 has tapped tennis star Serena Williams, among others, as content partners in its $10 billion bid to buy 21 regional sports networks from Walt Disney Co., Bloomberg News reported March 25, citing sources.

Other content partners reportedly include rapper Snoop Dogg, comedian Kevin Hart, and SMAC Productions, a production company owned by athlete-turned-host Michael Strahan. Private equity firm Centerbridge Partners LP and jewelry-maker Carolyn Rafaelian have committed financial support for Big3's bid, according to Bloomberg News.

Big3 is facing rival bids from Sinclair Broadcast Group Inc., Major League Baseball and media mogul John Malone for the regional sports networks, which Disney agreed to sell as part of a regulatory process to buy most of 21st Century Fox Inc.'s entertainment assets. Another round of bids is due mid-April, with Disney reportedly expected to pick the winning bidder shortly after.

According to a recent report, the New York Yankees joined forces with Amazon.com Inc., Sinclair Broadcast Group and Blackstone Group LP to buy YES Network (US) RSN for $3.4 billion.

Big3 is a U.S. basketball league founded by rapper and actor Ice Cube.