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AccorHotels acquires e-platform for private sale of luxury hotel rooms

AccorHotels bought VeryChic, a European digital platform for high-end hotel rooms and apartments, for an undisclosed amount.

VeryChic offers 4,000 exclusive private sales via its website and mobile application to a member base of more than 5 million customers. It also offers access to cruises, breaks and packages.

AccorHotels aims to enhance its capability in sales development through the acquisition, as well as to position VeryChic as a leading global brand in the sector, according to a press release.