trending Market Intelligence /marketintelligence/en/news-insights/trending/v5ynb4oheslllzt31koxra2 content esgSubNav
In This List

YouTube scores NBA Finals sponsorship deal

Case Study

An International Logistics Company Streamlines Transfer Pricing for Its Extensive Network of Subsidiaries

Podcast

Next in Tech | Episode 168: AI Data Strategies

Podcast

Street Talk | Episode 126: Hunting the bears, making the bull case for CRE

Blog

Investment Banking Essentials May 15


YouTube scores NBA Finals sponsorship deal

Google Inc.'s YouTube LLC has inked a deal to put its brand on the NBA Finals, Fierce Cable reported March 27.

Under the multiyear sponsorship deal with the National Basketball Association Inc., the June NBA championship games will be branded as "The Finals Presented by YouTube TV." The deal also includes branding rights to the Women's National Basketball Association Finals and the NBA G League.

Financial details of the deal were not disclosed.

Earlier this month, YouTube also extended its partnership with Major League Baseball, which includes YouTube TV's return as presenting sponsor of the 2018 and 2019 World Series.

Google is a unit of Alphabet Inc.