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YouTube scores NBA Finals sponsorship deal

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YouTube scores NBA Finals sponsorship deal

Google Inc.'s YouTube LLC has inked a deal to put its brand on the NBA Finals, Fierce Cable reported March 27.

Under the multiyear sponsorship deal with the National Basketball Association Inc., the June NBA championship games will be branded as "The Finals Presented by YouTube TV." The deal also includes branding rights to the Women's National Basketball Association Finals and the NBA G League.

Financial details of the deal were not disclosed.

Earlier this month, YouTube also extended its partnership with Major League Baseball, which includes YouTube TV's return as presenting sponsor of the 2018 and 2019 World Series.

Google is a unit of Alphabet Inc.