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Liberty Interactive to rebrand, name new CEO

Liberty Interactive Corp. is changing its name to Qurate Retail Group.

The new name will be used after the completion of the split-off of GCI Liberty Inc. following the previously announced acquisition of GCI Liberty, and the company will formally effect this name change at a later date, according to a March 1 news release.

Also, Mike George, currently CEO of QVC Inc., will head Qurate Retail Group as president and CEO, while Greg Maffei, who currently holds that position, will become chairman. Qurate Retail Group will comprise eight retail brands QVC, HSN, Zulily llc., Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements. The company will also unveil a new logo.

Qurate Retail Group will trade under new tickers QRTEA and QRTEB.