Here are the most read stories of the week.
Advertising industry keeps wary eye on tax reform
With tax reform on the horizon, the advertising industry is keeping a close eye on the various proposals coming out of Congress. In particular, the industry is working to ensure that, under the revised tax code, businesses can generally continue deducting 100% of their advertising expenses as a cost of doing business.
Adtech exec: 'Google, Facebook require more hand-holding'
With an increasing amount of data being generated by consumers, the advertising industry has unprecedented opportunities to target customers and tailor offerings by using data analytics. Increasingly, the industry is turning to "micro-influencers," or online personalities with a smaller amount of followers, to help push brands. S&P Global Market Intelligence sat down with Solberg Audunsson, co-founder of "micro-influencer" marketing platform Takumi, to discuss the rapidly evolving digital advertising space.
Trump resurrects spectrum fees in budget proposal
As part of his proposed fiscal budget for 2018, U.S. President Donald Trump has resurrected the notion of a spectrum license user fee. Included as a line item under the Federal Communications Commission, the proposed budget estimates that a spectrum license fee would reduce the federal deficit by $50 million in 2018 and by $150 million in 2019.
AT&T CEO says closing Time Warner deal 'priority No. 1'
AT&T Inc.'s top priority presently is closing its $106.83 billion acquisition of Time Warner Inc. Its second priority, meanwhile, is coming up with new ways to monetize that purchase.
Viacom CEO bullish on OTT entertainment package, MTV, Paramount Net
Viacom Inc. President and CEO Bob Bakish told investors on May 22 that the company is in "very advanced discussions" on a streaming entertainment package expected to debut in 2017, while also detailing changes afoot at MTV (US) and the rebranding of Paramount Network.