Target Corp. launched its new private label swimwear brand for women, called Kona Sol, designed to be a size-inclusive collection.
Products under the swimwear brand retail from $17.99 to $39.99, according to a Jan. 11 news release.
Kona Sol is the latest addition to the retailer's line of only-at-Target brands, which the company has been introducing since January 2017.
Target previously launched Smartly, a brand that includes more than 70 household items such as kitchenware, cleaners and personal hygiene products; Made By Design and Opalhouse, two brands of bedding, bath accessories, storage solutions, kitchen tools and furniture; Heyday, a range of electronics and accessories, including cellphone cases, headphones and speakers; and Wild Fable, a line of women's apparel, shoes and accessories under $40.
The company also has its own line of vegan and paraben-free fragrance under the Good Chemistry brand, as well as a range of wines under the California Roots brand.