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Sun Life Malaysia ties up with CIMB-Principal

Sun Life Malaysia partnered with CIMB-Principal Asset Management Bhd. to offer life insurance products through the latter's agency platform.

The agreement allows Sun Life Malaysia to offer its products through CIMB-Principal's distribution channel, CIMB Wealth Advisors and its certified consultants, the company said Jan. 29, noting that the move is an extension of its multichannel distribution strategy.

Sun Life Malaysia is a joint venture of Sun Life Financial Inc. and Khazanah Nasional Bhd. unit Avicennia Capital Sdn. Bhd.