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Rakuten rolls out crowdsourcing service for simple tasks

Rakuten Inc. on March 2 launched a crowdsourcing service called Ultra-Mini Work that will help companies conduct market research and administrative work at a low cost.

The platform lets corporations and other customers commission tasks, such as survey completions and web banner design testing, to Rakuten members. The members, in turn, will be able to choose and complete tasks in exchange for Rakuten super points.