NCC Media added digital buying capabilities to its TV advertising platform to enable marketers to coordinate entire ad buys at the household level.

With the new digital buying capabilities, NCC Media can connect TV consumption and online activity in a single platform for marketers to run efficient and consumer-friendly campaigns, according to a March 18 news release. The new capability applies to all TV inventory, including video on demand, and to all digital formats, including video, display, social, audio, out-of-home and mobile.

NCC Media is owned by Comcast Corp., Charter Communications Inc. and Cox Communications Inc. and is a multiscreen media sales company that represents video programming providers and select digital partners in every U.S. market.