trending Market Intelligence /marketintelligence/en/news-insights/trending/U2FGO7obDX1XT8Kl-Lb6_w2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In This List

Google fined €1.49B for anti-competitive practices in online ads

Paypal Well-Positioned To Gain Share In COVID-Related Digital Payments Shift

Online Video Households Poised To Overtake Multichannel In US Forecast

Possible Effects Of COVID-19 Crisis On Broadcast Networks

5G To Buoy Declining Smartphone Shipments Through 2024 Despite COVID-19 Effects


Google fined €1.49B for anti-competitive practices in online ads

The European Commission has imposed a €1.49 billion fine against Google LLC for anti-competitive practices on its AdSense for Search platform.

The commission said the Alphabet Inc. unit abused its market dominance by placing restrictive clauses in contracts with third-party websites, which barred its rivals from placing search advertisements on them. Alphabet expects it will accrue the fine in the first quarter.

"The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate and consumers the benefits of competition," EU Competition Commissioner Margrethe Vestager said.

According to the EC's findings, Google began including exclusivity clauses in its contracts in 2006, which restricted publishers from hosting adverts from competitors. These clauses were replaced in 2009 with "premium placement clauses" that required publishers to allocate the most profitable space to Google's advertisements. The company had also controlled ads on third-party websites by requiring approval from Google before publishers could make changes to them.

The commission clarified that Google had stopped these practices after the regulatory body raised concerns in July 2016.

Google had an over 70% market share in the European Economic Area between 2006 and 2016, according to the EC. The company's fine was based on Google's revenue from online search advertising intermediation in the EEA.

The recent fine follows the commission's €4.34 billion penalty against Google for antitrust violations related to the Android mobile operating system and another €2.42 billion for abusing its dominant position in the search engine market.