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Alliance Data launches loyalty program across 121 Kroger stores

Alliance Data Systems Corp.'s BrandLoyalty has launched a new program with supermarket retailer The Kroger Co.

The program aims to boost sales and build customer loyalty. An eight-week promotional campaign is being featured in 121 Kroger stores across the mid-Atlantic, including North Carolina, Ohio, Kentucky, Tennessee, Virginia and West Virginia.

Alliance Data Systems is a provider of loyalty and marketing solutions.