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Brand Velocity Partners adds Original Footwear to portfolio

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Brand Velocity Partners adds Original Footwear to portfolio

Brand Velocity Partners bought Original Footwear Inc., marking the recently formed consumer-focused lower-middle-market private equity firm's first deal.

Original Footwear provides military and law enforcement footwear through its Altama and Original S.W.A.T. brands. It will launch an expanded line of consumer active and fashion footwear Jan. 21.

Boston-based private investor BPEA; Nashville, Tenn.-headquartered regional bank Pinnacle Financial Partners; and Invision Capital, a Chicago-based fund licensed as a small business investment company, also participated in the transaction.