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Synchrony Financial closes Loop Commerce deal

Synchrony Financial closed its acquisition of Loop Commerce Inc.

Financial terms of the deal were not disclosed.

With the closing of the deal, the company, now known as Loop Commerce, a Synchrony Solution, expands Synchrony's technology capabilities with product lines including the GiftNow platform and service.

Morgan Stanley & Co. LLC acted as the financial adviser to Synchrony, and Sidley Austin LLC acted as its legal adviser. Steelhead Advisors LLC acted as financial adviser to Loop Commerce.