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Ford denies dropping Mondeo, says it will upgrade it

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Ford denies dropping Mondeo, says it will upgrade it

Ford Motor Co. denied a report by British newspaper The Times that it will cease production of its Mondeo family car amid its corporate restructuring, Bloomberg News reported Sept. 3, citing an emailed statement from the U.S. automaker.

The Times reported Sept. 2 that Ford was planning to kill its Mondeo, Galaxy and S-Max models in favor of more lucrative sport utility vehicles, as the company tries to improve its struggling European operations.

Ford reportedly told Bloomberg that the Mondeo is still a "core part" of its vehicle line-up in Europe. It added that it plans to introduce improvements to the model later this year, including new powertrains, exterior and interior updates, and enhancements to the unit's hybrid range.

The company also told the newswire that it has no intention of dropping its Galaxy and S-Max models which, along with the Mondeo, are produced in Valencia, Spain.