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Interpublic Group unit buys digital marketing, technology agency

Weber Shandwick Inc., a wholly owned unit of Interpublic Group of Cos. Inc., acquired Cappuccino, a full-service digital marketing and technology agency based in São Paulo, Brazil.

Financial terms of the deal were not disclosed.

Effective immediately, the companies will combine Cappuccino's specialization in digital content, technology production and strategic planning with Weber Shandwick's public relations and integrated marketing capabilities. Cappuccino's digital expertise includes content creation, social media, mobile, paid distribution, search engine optimization, UX and design/development, the company said May 15.

Weber Shandwick is a global communications and engagement company in 78 cities with a network extending to 129 cities around the world.