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Comscore renews box office measurement deal with Paramount

Comscore Inc. renewed its deal to provide box office measurement across domestic and international markets to Paramount Pictures Corp.

"Technology, information and analytics are becoming increasingly important to achieving box office and post-theatrical results, and having timely intelligence is critical to making strategic decisions," Arturo Guillén, senior vice president and global managing director of Comscore Movies, said in a Dec. 20 news release.

Comscore measures global box office from more than 29,000 theaters across 72 countries.