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Editor's picks: Fall box office preview; UK broadcasters' advertising showdown

Here are the editor's top picks for the week.

Data Dispatch: Fall box office: theaters eye uptick after soft summer, Disney poised to grow

With the 2019 box office for U.S. films down 6.2% going into the last weekend of summer, studios will look to the remaining four months of the year for redemption, and forecasters are seeing plenty of gas in the tank. Titles like "It: Chapter 2," "Joker" and "Star Wars: Rise of Skywalker" are expected to prop up what has been a lackluster year at the multiplexes.

UK broadcasters target big tech's stronghold in advertising showdown

U.K. broadcasters in the country are harnessing big tech's targeted advertising methods to win over Google LLC and Facebook Inc.'s biggest advertising base: small and medium-sized enterprises. Leading commercial broadcasters ITV PLC, Channel 4 TV and pay TV provider Sky Ltd. are investing in technology that uses demographic and location data to customize ads to the point where individual households watching the same program see different content.

Warner Bros. hopes it can float on 'It: Chapter Two'

AT&T Inc.'s Warner Bros. film studio is looking for a win after a bloody 2019, and it looks like horror blockbuster "It: Chapter Two" will put some stitches on the wound. The cantankerous evil clown Pennywise will terrorize screens again in this sequel, and while it does not look like "Chapter Two" will reach the lofty heights of its rebooted predecessor in the U.S., forecasters still think it will float.

Microsoft exec: Slow 5G rollout makes alternative better choice for rural APAC

The promise of faster, next-generation wireless networks is unlikely to reach many rural communities in Asia for years, making networked computers a more practical option for the overall region, a Microsoft Corp. executive said. Speaking at the Innovation Summit 2019 in Hong Kong on Sept. 5, Alain Crozier, head of Microsoft's Greater China region, said companies in Asia that focus on developing powerful distributed computing can help improve the overall technological reach and innovation in the entire region versus just the areas where 5G networks are beginning to deploy.

New York attorney general announces multistate antitrust probe into Facebook

The attorneys general of at least eight states and the District of Columbia are investigating whether Facebook abused its dominant market position to engage in anti-competitive behavior. New York Attorney General Letitia James announced the joint probe Sept. 6.