Amazon.com Inc. plans to publish a toy catalog as it looks to capture holiday demand that may be left unfulfilled following Toys R Us Inc.'s insolvency, Bloomberg News reported July 4, citing people familiar with the matter.
The printed catalogs, possibly similar to the bankrupt toy retailer's "Big Book" toy brochure, will be mailed to homes across the U.S. and distributed at Whole Foods Market Inc. stores, the sources reportedly said.
The plan forms part of the Seattle-based retail giant's strategy, which aims to integrate tools used by traditional retailers to Amazon's online business model, the news outlet added, citing sources.
An Amazon spokeswoman reportedly declined to comment.
According to a report in March, Amazon considered purchasing Toys R Us locations to expand its presence in the brick-and-mortar retail space.
Meanwhile, Target Corp. investors in February urged the general merchandiser to hold off its plans of investing $2 billion on promotions, stores and technology to better compete with other retailers, adding that the business "is not core" to Target's strategy.