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Telstra shakes up management; marketing chief to step down

Australian telco Telstra Corp. Ltd. will reorganize its leadership team, including the departure of Chief Marketing Officer Joe Pollard and CFO Warwick Bray.

Pollard and Bray will step down effective Aug. 30 and Sept. 30, respectively, while Stephen Elop, who guided Telstra's corporate strategy, and Will Irving, group executive and head of Telstra Wholesale, will also leave.

As part of the leadership changes, Telstra appointed Michael Ebeid, former CEO and managing director of Special Broadcasting Service Corp., to lead the enterprise team servicing Australian and international business and government customers, effective Oct. 8. Nikos Katinakis will join the telco mid-October to lead networks and IT division.

Telstra also made internal appointments including naming Robyn Denholm as CFO and head of strategy and Brendon Riley as CEO of Telstra InfraCo. David Burns will lead the telco's global business services unit.

The company said the changes are part of delivering the Telstra 2022 strategy; they are intended to drive innovation in networks and support the buildout of 5G and the internet of things.

Telstra CEO Andrew Penn said: "We are fundamentally re-engineering how Telstra operates, and our new organizational structure and operating model are designed to remove complexity and management layers, decrease the focus on hierarchical decision-making and increase the focus on empowered teams making decisions closer to the customer."

The company earlier said it will shed 8,000 jobs to cut costs, sell up to A$2 billion in assets over two years and restructure its operations as part of Telstra 2022.