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Coca-Cola invests in point-of-sale platform Omnivore

Coca-Cola Co. co-led a $10 million funding round for California-based point-of-sale platform Omnivore Technologies Inc.

The U.S. soft drinks giant co-led the series A funding round with Virginia-based food distributor Performance Food Group Co., with additional funds coming from Jeff Vinik, owner of the ice hockey team Tampa Bay Lightning.

Omnivore said in a Dec. 14 announcement that it will use the capital investment to develop and grow proprietary Omnivore products used by restaurant brands, third-party technologies and point-of-sale companies.

The tech startup's new centralized menu management system helps restaurant operators and technology providers manage digital menus across online ordering, third-party delivery apps, digital menus and kiosks.

The Atlanta-based soda maker recently set up a new global ventures unit to help the company streamline its M&A activities around the world.