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AMC, ad-tech company to offer personalized mobile offers to viewers

AMC Networks Inc. teamed up with ACTV8me, a mobile ad-tech company, to offer personalized mobile offers to consumers through TV commercials.

The ACTV8me technology embeds audio triggers into conventional TV ads, which will instantly deliver targeted offers to viewers' smartphones, according to a June 1 news release. Viewers watching TV programming can be sent a variety of offers, digital currency, reward points, coupons or promotions on their smartphones through an app.

AMC Networks recently created a dedicated ad sales team to focus on data-driven services called AMCN Agility. The team will include the ACTV8me capabilities into their existing offering across all of the programmer's channels.