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Marlin Equity Partners buying Bazaarvoice

Marlin Equity Partners LLC agreed to buy all of the outstanding shares of Bazaarvoice Inc., a provider of consumer-generated content, advertising and personalization solutions, for $5.50 per share in cash.

The transaction is expected to close in the first quarter of calendar 2018. Bazaarvoice will maintain its headquarters in Austin, Texas.

The closing of the transaction is subject to customary closing conditions, including regulatory approvals and the affirmative vote by a majority of the votes cast by the holders of Bazaarvoice common stock at a to-be-scheduled special meeting of stockholders, the company said Nov. 27.

Marlin's legal adviser is Schulte Roth & Zabel LLP. GCA Advisors LLC is acting as exclusive financial adviser, and DLA Piper LLP (US) is serving as legal adviser to Bazaarvoice.