Bell Media Inc. and Stingray Group Inc. teamed up to launch AUDIO360, a multiplatform audio sales service for Canadian advertisers.
AUDIO360 allows advertisers to target customized audio messages by grouping consumers according to "passion segments" based on shared personas and purchase intention data.
The new offering gives brands access to 22 million weekly Canadian listeners across a multiplatform audio offering. It is developed to reach and engage Canadian listeners through digital streaming audio on the iHeartRadio Canada and Stingray Music apps as well as through terrestrial audio on Bell Media and Stingray radio stations.
