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Accenture to acquire US-based digital media services company

Accenture plc will acquire Adaptly Inc., a U.S.-based provider of services around paid social media advertising, for an undisclosed amount to bolster its interactive programming services division.

The company has nearly 150 staff and is headquartered in New York City, with offices in Chicago, London and Los Angeles. Adaptly will join Accenture Interactive Operations, Accenture's marketing outsourcing operation.