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Zound Industries to develop, sell audio products under Adidas name

Headphones maker Zound Industries International AB said Feb. 6 that it has entered into a licensing agreement with Adidas AG to develop and sell audio products under the Adidas Badge of Sport and Originals label.

Zound said the new product portfolio will be focused on design, function and fit.

The first headphone products under the collaboration will be launched in 2019. The partnership between the two will last until 2024.