trending Market Intelligence /marketintelligence/en/news-insights/trending/sDeMGdqD42pWQmPBagbt0A2 content esgSubNav
In This List

Bell Media, Stingray unveil audio sales service for Canadian advertisers

Blog

Europe: 5 key OTT trends to watch in 2022

Blog

Broadcast deal market recap 2021

Blog

Price wars in India: Disney+ Hotstar vs. Amazon Prime Video vs. Netflix

Blog

Volume of Investment Research Reports on Inflation Increased in Q4 2021


Bell Media, Stingray unveil audio sales service for Canadian advertisers

Bell Media Inc. and Stingray Group Inc. teamed up to launch AUDIO360, a multiplatform audio sales service for Canadian advertisers.

AUDIO360 allows advertisers to target customized audio messages by grouping consumers according to "passion segments" based on shared personas and purchase intention data.

The new offering gives brands access to 22 million weekly Canadian listeners across a multiplatform audio offering. It is developed to reach and engage Canadian listeners through digital streaming audio on the iHeartRadio Canada and Stingray Music apps as well as through terrestrial audio on Bell Media and Stingray radio stations.