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Report: NBCUniversal adds 3 execs to Hulu board

NBCUniversal Media LLC named three of its top executives to the Hulu LLC board after 2011 U.S. Justice Department restrictions expired at the end of August, sources familiar with the decision told The Hollywood Reporter.

NBCUniversal, one of the founding members of Hulu when it launched in 2008, was required by the DOJ to relinquish its management rights in Hulu as one of the conditions for the approval of its 2011 sale to Comcast Corp.

The media conglomerate, which holds a 30% stake in the streaming company, appointed Universal Filmed Entertainment Chairman Jeff Shell, advertising and client partnerships Chairman Linda Yaccarino and content distribution Chairman Matt Bond as directors of Hulu, the sources said.

With the move, NBCUniversal now has the same number of board members as other Hulu co-owners Walt Disney Co. and 21st Century Fox Inc.

Disney's directors are Kevin Mayer, Ben Sherwood and Bruce Rosenblum, while Fox has Peter Rice, Dana Walden and Brian Sullivan as its board members. Hulu Chief Executive Randy Freer also has a seat on the board, which he also held as an executive at Fox.