Accenture PLC agreed to acquire Insitum, a research and consulting firm headquartered in Mexico that designs products and services for companies, as well as brand and digital strategies.

Insitum will become part of Fjord, the design and innovation unit of Accenture Interactive.

Accenture did not disclose the financial terms of the deal, which is expected to expand Accenture Interactive's presence in Latin America.

The acquisition's completion is subject to customary closing conditions.

Founded in 2003, Insitum employs more than 200 designers, researchers and strategists across Latin America, Europe and the U.S.