trending Market Intelligence /marketintelligence/en/news-insights/trending/S12gLeUxpSls9_jGWC0BNQ2 content esgSubNav
In This List

Report: Facebook begins development of live broadcast feature for Marketplace

Blog

Insight Weekly: Global stock performance; hydrogen pilot projects; Powell's Fed future unsure

CASE STUDY

A Telecom Company Relies on Deep Data to Chart its Future Strategy

Blog

ESG & Technology: Impacts and Implications

Podcast

Next in Tech | Episode 35: Multifactor authentication needs and hesitations


Report: Facebook begins development of live broadcast feature for Marketplace

A video shopping startup that Facebook Inc. acquired earlier this year is now working on the development of a live shopping feature on the social media platform's Marketplace, Bloomberg News reported, citing sources.

The acquisition of the startup, called Packagd, is said to have taken place earlier this year and was not announced.

Packagd's five-member team, which used to develop a shopping product for YouTube videos, is now focusing on the Marketplace project that will allow users to buy items while watching live video broadcasts on the platform.

In a statement to Bloomberg News, a Facebook spokeswoman did not directly confirm the acquisition but said that the company is "exploring ways to let buyers easily ask questions and place orders within a live video broadcast."