New Zealand-based dairy cooperative Fonterra Co-op Group Ltd. said May 31 that it teamed up with Alibaba Group Holding Ltd.'s Lazada South East Asia Pte. Ltd. to sell its products on the online marketplace.
The deal will see Fonterra products like Anmum, Fernleaf and Anchor made available to consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The collaboration includes an agreement for Lazada to be the exclusive online distributor of Anchor Full Cream milk powder in Indonesia, marking the brand's debut in the market.
The two companies will also work together to better understand consumer insights, and test out markets and products most suitable to be sold online, according to the release.
