Starbucks Corp. said Sept. 6 that it was set to open a new Reserve Roastery in Milan that will mark the coffee giant's debut in Italy and create nearly 300 local jobs.
The 2,300-square-meter store located in Milan's Piazza Cordusio is scheduled to open to customers Sept. 7. It is the third Starbucks Reserve Roastery worldwide, following outlets opened in the company's home city of Seattle and in Shanghai.
The Milan location will feature the Italian bakery Princi, of which Starbucks is the global licensee, in addition to a cocktail bar and a "scooping bar" for selecting and purchasing fresh-roasted coffee beans. It will also offer an interactive augmented reality experience, which customers can access using their smartphones, that provides information about the company and its operations.
Starbucks said it plans to open additional stores in Milan later in the year. Meanwhile, the company has also implemented its apprenticeship program in the city, partnering with the Fondazione Don Gino Rigoldi and La Scala Academy on employment and educational initiatives.