AMC Entertainment Holdings Inc.'s AMC Theatres unveiled a digital movie service, called AMC Theatres On Demand, in the U.S.
The new service will allow members of its AMC Stubs loyalty program to rent or buy from a library of about 2,000 digital movies at AMCTheatres.com as well as on the AMC Theatres mobile, connected devices and SmartTV apps, according to an Oct. 15 news release.
New releases will become available on AMC Theatres On Demand the same time they are available digitally nationwide, following the traditional theatrical window set by each studio for each movie.
AMC Theatres also struck a deal with AMC Networks Inc. to allow AMC Stubs members to find movies from AMC Networks' IFC Films and RLJE Films catalogs on the new service, starting later this year. AMC Theatres will also promote AMC Networks' targeted streaming services Acorn TV, Shudder, Sundance Now and UMC directly to moviegoers, including more than 20 million AMC Stubs households.
A report by The New York Times said that AMC Theaters On Demand will rent films for about $3 to $5.99 and will sell films for $9.99 to $19.99.