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Carrefour buys lunch delivery startup Dejbox

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Carrefour buys lunch delivery startup Dejbox

Carrefour SA announced Jan. 6 that it acquired lunch delivery startup Dejbox for an undisclosed amount.

Dejbox is an online canteen that specializes in bringing meals to business employees in France's suburban and outlying areas. It charges €5.90 to €8.90 for its dishes while delivery to customers' workplaces is free.

The startup has more than 300 workers and operates logistics hubs in the cities of Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble.

Through the acquisition, Carrefour said it plans to enhance its e-grocery offerings by including ready-to-eat meals and a business-to-employee service. The French retailer plans to expand Dejbox's local operations and enter international markets.

"[The deal] will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability," Amélie Oudéa-Castera, Carrefour's executive director for customers, services and digital transformation, said in a statement.