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Discovery launches cooking streaming service


According to Market Intelligence, December 2022


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Discovery launches cooking streaming service

Discovery Inc. launched its live interactive cooking platform Food Network Kitchen across multiple platforms in the U.S.

Food Network Kitchen features live cooking classes, home delivery for ingredients, instructional videos, a selection of Food Network (US) shows as well as thousands of recipes. The platform also includes 25 live weekly classes that allow customers and chefs to communicate in real-time.

The lineup for the first month of live cooking classes features Valerie Bertinelli, Anne Burrell, Giada De Laurentiis, Ree Drummond and more. Food Network Kitchen will add features such as 24/7 culinary support, culinary equipment delivery and exclusive content in 2020.

Food Network Kitchen is available now on Inc.'s Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs, as well as on Apple Inc.'s iOS and Google LLC's Android mobile devices. The streaming service is offering a 90-day free trial period and a limited time discounted price of $47.99 per year or $4 per month.

Food Network Kitchen will roll out across additional platforms and devices in 2020.

Discovery also recently launched its ad-supported streaming service dplay in the U.K. and Ireland.