Spotify Technology SA is planning to offer a version of its music service with a higher price point in Scandinavia, Bloomberg News reported, citing sources.
The move is in line with Spotify's effort to test if it can bring its prices up worldwide. The music streaming platform will increase its family plan by about 13%, the report said.
However, at this point, the test does not translate to a permanent price increase in Scandinavia or in other markets. Spotify reportedly declined to comment.
Spotify reported 108 million premium subscribers globally as of the end of the June quarter, up 31% year over year, but below its 110 million goal.