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Target extends Shipt same-day delivery to Texas

Target Corp. said June 14 that its same-day delivery service will be extended to select metro areas in Texas, specifically in El Paso, Brownsville/McAllen and Lubbock, beginning June 28.

The Minneapolis-based retailer offers the service through Shipt, a platform that Target acquired to provide same-day delivery of in-store products to 65% of U.S. households by the end of 2018.

Shipt's service, which includes free, unlimited delivery for orders above $35, requires an annual subscription. As part of the Texas launch, Target is offering a discounted fee of $49 to new members in these areas who sign up before the service rolls out, compared with the regular annual fee of $99.

In line with the service expansion, Target said its Alabama-based unit plans to add 120 new employees to its network in Texas to ensure that all orders and completed and fulfilled.