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Amazon rolls out J.Crew Mercantile storefront in latest fashion push

Amazon Fashion, the apparel arm of Amazon.com Inc., said Sept. 5 that it began offering J. Crew Inc.'s discount line to customers in the U.S. through a dedicated storefront on the online retailer's website.

J.Crew Mercantile is a "collection of value-driven merchandise" located in convenient retail centers that the New York-based clothing and accessories chain launched in July 2015, according to a release.

Mercantile's selection on Amazon's portal includes statement pieces, reimagined classics and everyday necessities, such as classic field jackets, denim and outerwear pieces, all priced at under $300, the e-commerce company said.

The products are available free of shipping costs for all customers, while Amazon's Prime members have access to free two-day shipping.

The collaboration is the latest push into the fashion space by the Seattle-based giant.

Amazon in June rolled out its try-before-you-buy service, Prime Wardrobe, for Prime members in the U.S., following reports that the retailer has been conducting invitation-only beta tests for the initiative since 2017.

Meanwhile, its Brazilian unit on Aug. 22 launched new sections on its online marketplace dedicated to fashion and sports.