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Clorox to expand ingredient disclosure


According to Market Intelligence, December 2022


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Clorox to expand ingredient disclosure

The Clorox Co. said Sept. 6 that it will publish a list of ingredients on the labels of its 350 household registered disinfecting products that are sold through U.S. retail channels.

The move is in line with the company's initiative of expanding voluntary ingredient disclosure.

The company will also list ingredients on the labels of 300 nonregistered household products that are covered under California's Cleaning Product Right to Know Act, which will become effective in 2020.

The consumer products company is also committing itself to disclose all the intentionally added ingredients on the labels of relevant products.

Clorox is collaborating with grocery manufacturers association and other stakeholders to develop and implement SmartLabel, which will provide details about consumer products through an online portal.

The company plans to add about 400 cleaning and 40 food products to the SmartLabel platform.