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NH Hotel, Apple Leisure JV to enter European market with 4 Spanish resorts

Urban hotel operator NH Hotel Group SA is teaming up with Apple Leisure Group in a strategic alliance to operate beachfront resorts in Europe.

Apple Leisure's new three-star brand, Amigo Hotels & Resorts, will be among those to be introduced in the Spanish market. Its AMResorts will also introduce the Secrets Resorts & Spas brand and the Dreams Resorts & Spas brand.

The first four hotels in AMResorts' European portfolio are expected to open in Spain in 2019 in Lanzarote, Fuerteventura and Mallorca. Existing hotels will be completely renovated for these resort projects.

AMResorts and Spain-based NH Hotel Group first partnered to open three resorts in the Dominican Republic in 2011.