Google Inc.'s Chief Business Officer Philipp Schindler said the company was working to fix the problem of ads appearing alongside offensive videos, but argued that the issue was overblown, Recode reported April 3, citing an interview with the executive.
Schindler said that "very very very small numbers" of ads were running against videos that are not "brand- safe," adding that "many advertisers never pulled out and many have decided to come back based on the actions we've taken over the past week."
Also, Schindler assured that the company is now using improved software that has been able to flag such instances in a better way, in addition to improving the response time.
YouTube is also letting companies such as DoubleVerify and comScore Inc. audit its efforts in dealing with ads appearing alongside controversial clips. The news comes as the Australian government suspended "all non-corporate campaign advertising" from the Alphabet Inc. unit's video-sharing platform.